5 October 2010

3 installations, 1 day

So Dan put me in contact with the surface designer Laura Perryman. She design prints graphics, surface solutions and innovative materials. I helped her with several installations she was doing for the Frieze Art Fair.

The installations were inspired by a piece of jewelery from Mimko's upcoming collection. Laura's design reflected the organic shapes within the jewellery, the installation was made up of huge perspex shapes, that varied in opacity, some were completely opaque whilst others were semi-translucent. It had a really interesting visual quality when they were layered against each other.

The pieces that each installation was made up of correlated but an organic & spontaneous approach was taken to create unique arrangement, that maximised the potential of each site.

Daniel Heath

The second interview was with Daniel Heath, he describes himself as a designer-maker with a long held interest in craftmanship - which definitely shows in his work. A graduate of the RCA, he trained in the traditional process of silk-screen printing, and has since set up his studio to create bespoke, hand-printed fabrics & wallpapers - that are truly stunning.

Dan has a strong interest in reclaimed materials which adds something truly special to his work. The mural above, is made up of several wood panels taken from from the inside of old school desks, and then Dan has laser cut a beautiful design into it to bring it to life.

- My first job is to redesign his logo

I expressed to Dan that I felt the current logo didn't suit him, I want to come up with something that captures the playful and sophisticated intricacies of Dan's designs. This is the current logo, it is a nice design but it is a dull contrast to Dan's work.

There is so much life and movement in Dan's designs that I want to design something that has the potential to be animated, perhaps move when it appears on the screen - as soon as I learn how to do this.

I will think about how the logo will work on business cards, and as headers on letters and maybe how I could expand it through the website as an overall branding project.

So Dan gave me some images from his series of Victorian inspired wallpapers, and I got busy designing him a new logo. I haven't done any branding before, but the fact that he is new to this too made a lot less intimidating.

Update - Walker Books

I've spent the summer working my butt off at Love Walk Cafe in Camberwell, attempting to earn half a years rent - as I only get half the loan this year! I'm not quite there yet but I'm itching to get into industry... so I've cut down to weekends so that I can begin placements!
So last week I went for two interviews and landed myself 3 placements! The first interview was with Walker Books, the children books publishers behind the epic Where's Wally, and a childhood favourite of mine We're going on a Bear Hunt. The company appealed to me because they take more risks with kids books than any other publisher and they were looking for someone that likes interactive books - which i do!

The placement is for a month in January and I will be part of their Picture Book team! I am very excited as Book Publishing is something I am very interested in, and I imagine it will be a very good thing to have knowledge of in my career.

Note to self: Must learn how to use InDesign for this placement! Hello Youtube...